Assistant Manager / Manager Role (D2C, Gurgaon) Driving Customer Lifecycle & Repeat Purchases, Your Marketing Career Growth Path

 

📩Urgent Hiring: Assistant Manager / Manager – Retention Marketing | FMCG / D2C | Gurgaon (Onsite)

Location: Gurgaon, Haryana (Udyog Vihar Phase-III, Sector 20)
Job Type: Direct Hire
Industry: FMCG / D2C / Personal Care
Function: Marketing
Experience Required: 3–6 years
Experience Level: Assistant Manager / Manager
Education: Graduation
Age Limit: Up to 34 years
Work Mode: Onsite (5-day week)

🌟 Role Overview

We are seeking a Retention Marketing professional to own the customer lifecycle post-acquisition. This role focuses on improving repeat purchase rates, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels. The ideal candidate will have hands-on CRM experience and a strong background in D2C startups.

✅ Mandatory Criteria

• Must be currently working in or have previously worked with a D2C startup
• 3–6 years of experience in retention, lifecycle, or CRM marketing
• Hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications
• Proven ability to build and optimize customer journeys, cohorts, and segmentation within CRM/marketing automation platforms
• Must be available for face-to-face interviews in Gurgaon
• Must be currently based in Delhi/NCR only
• Only female candidates are applicable for this role

🔧 Required Skills

• Email Marketing & Retention Marketing
• CRM Campaign Execution (Email, WhatsApp, SMS, Push)
• Customer Journey Mapping & Segmentation
• Lifecycle Marketing & Cohort Optimization
• Data Analysis & A/B Testing
• Funnel Optimization & Loyalty Programs

🎯 Key Responsibilities

• Own end-to-end retention and lifecycle marketing for D2C/e-commerce customers
• Design and execute multi-channel CRM campaigns (Email, WhatsApp, SMS, Push)
• Build and optimize customer journeys, cohorts, and segmentation
• Improve repeat purchase rate, LTV, frequency, and retention KPIs
• Plan and execute loyalty programs, referrals, and win-back campaigns
• Collaborate with performance, product, and tech teams for funnel optimization
• Analyze customer behavior and run A/B tests for messaging, offers, and timing
• Own CRM dashboards and reporting on retention metrics

🚀 Why This Role

• Opportunity to shape retention marketing for a fast-growing D2C brand
• Direct ownership of customer lifecycle and loyalty programs
• Work in a dynamic environment with cross-functional collaboration
• High-impact role focused on customer engagement and repeat growth

📩 Apply Here:

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🏷️#RetentionMarketing #CRM #LifecycleMarketing #EmailMarketing #D2CJobs #FMCGJobs #DelhiNCRJobs #GurgaonJobs #KunbaHRConnect #FemaleHiring

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