๐ฌ Urgent Hiring: Head of Content & Programming | Media & Entertainment / Broadcasting / Sports Media | Mumbai (Onsite)
Location: Mumbai, India
Job Type: Direct Hire
Industry: Media & Entertainment / Broadcasting (TV, Radio & Audio) / Sports Media
Function: Media & Communication
Experience Required: 12–15 years
Experience Level: Senior Leadership
Education: Graduation (MBA preferred)
Age Limit: Up to 40 years
Work Mode: Onsite (5-day week)
๐ Role Overview
We are seeking a Head of Content & Programming to own the end-to-end content vision, programming strategy, and ROI for a digital-first media platform. This leader will balance creative excellence with commercial impact, ensuring content pipelines are engaging, scalable, and monetization-ready across audio, video, and interactive formats.
✅ Mandatory Criteria
- Leadership experience in audio/content/OTT platforms (Kuku FM, Pocket FM, Pratilipi, Storytel, etc.) OR strong content leadership in digital media, OTT, or radio-led consumer platforms
- 12–15+ years in media/content ecosystems with full content vision and programming ownership
- Proven leadership in building scalable original IPs and content verticals
- Experience curating genre mix across audio/video formats
- Strong editorial judgment in greenlighting commercially viable original content
- Track record of linking content strategy to measurable metrics (retention, completion, subscriber growth, revenue per IP)
- Strong understanding of content monetisation models (ads, branded integrations, sponsorships, subscription)
- Experience leading producers, commissioning teams, writers, editors, and creative partners
- Cross-functional collaboration with Growth, Marketing, Sales, and Tech teams
๐ง Required Skills
- Content Vision & Strategy
- Programming & Genre Mix
- Content Creation & Quality Control
- Team Leadership & Execution
- Performance & Optimizations
- Monetization & ROI Ownership
๐ฏ Key Responsibilities
Content Vision & Strategy
- Define long-term content roadmap aligned with brand legacy and digital-first ambitions
- Build differentiated content identity across audio, video, and interactive formats
- Identify high-potential genres and audience segments
Programming & Genre Mix
- Curate and optimise genre mix (storytelling, celebrity formats, infotainment, podcasts, youth content)
- Greenlight original shows/IPs based on editorial strength and commercial viability
- Develop seasonal programming calendars and tentpole strategies
Content Creation & Quality Control
- Oversee commissioning from concept to launch
- Ensure storytelling quality and production standards
- Drive scalable pipelines for experimentation and iteration
Team Leadership & Execution
- Lead and mentor producers, writers, editors, and commissioning teams
- Build SOPs for ideation, production, publishing, and lifecycle management
- Collaborate with marketing, growth, partnerships, and tech teams
Performance & Optimisation
- Track metrics: acquisition, retention, completion rates, subscriber growth, revenue per IP
- Refine content slate based on analytics and audience feedback
- Ensure monetisation readiness via ads, sponsorships, branded integrations, and premium models
Monetisation & ROI Ownership
- Align content strategy with advertising, branded content, and subscription models
- Build content-led revenue opportunities with sales teams
- Ensure measurable ROI from content investments
๐ Ideal Candidate
A visionary content leader with 12–15 years of experience in media, OTT, or audio ecosystems. Strong editorial instincts combined with commercial acumen, proven ability to scale IPs, and a track record of linking content strategy to measurable business outcomes.
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