Director Brand Marketing in India’s Media & Entertainment Sector, Vision, Voice, Value — Urgent Hiring Now

 

🎬 Urgent Hiring: Director – Brand Marketing | Media & Entertainment | Noida (Onsite)

Location: Noida, Sector 125
Job Type: Direct Hire
Industry: Media & Entertainment (Preferred: OTT & Streaming, Startup)
Function: Marketing
Experience Required: 8–12 years
Experience Level: Senior Leadership
Education: Graduation
Age Limit: Up to 40 years
Work Mode: Onsite (5-day week)

🌟 Role Overview

We are seeking a visionary Director – Brand Marketing to act as the custodian of brand meaning, voice, and long-term equity. This role requires ownership of brand positioning, cultural authenticity, and integrated brand campaigns that scale nationally while preserving emotional depth and regional resonance. The ideal candidate has experience building and scaling meaningful consumer brands, with strong expertise in earned media, PR, and social brand voice.

✅ Mandatory Criteria

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership
• Proven experience scaling consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Experience launching or scaling brand platforms, not only shows or campaigns
• Prior ownership of earned media, PR, and social brand voice
• Fluent in Hindi (mandatory)
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

🎯 Target Background

Candidates from leading consumer and entertainment brands such as:
Netflix India, Spotify India, Hoichoi, Aha, TVF, Tata Tea, Surf Excel, Fevicol, Amul, ITC, Asian Paints, Britannia, CRED, Zomato, Dunzo, Swiggy, Meesho, Zepto, IPL Teams (Rajasthan Royals, RCB, CSK, LSG, DC).

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

🔧 Key Responsibilities

Brand Strategy & Positioning

• Define and evolve core brand positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of the brand’s public voice
• Ensure social presence feels cultural, not promotional

Integrated Brand Campaigns

• Lead strategy for flagship launches, regional expansion, and national campaigns
• Ensure campaigns have strong ideas, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Collaborate with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

🚫 This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Professionals' dependent on large teams or budgets to create impact

📩 Apply Here: 

#BrandMarketing #DirectorRole #OTTJobs #MediaAndEntertainment #NoidaJobs #MarketingLeadership #KunbaHRConnect #BrandStrategy #PRandMedia #CulturalMarketing